New Spaces – Shaw Contract Imagery

A refreshed and informed approach to imagery to serve a global brand, serving diverse business segments. One of the essential client touchpoint for the brand is the images created to to communicate about product, process and people. We refreshed out entire approach to our imagery assets, engaging with 3D visualization robustly building room scenes that were art directed from the ground up. Utilizing this technology allowed us to capture both specificity of setting and scale, sometimes also playing with the artistry of the medium and envisioning spaces which were more conceptiual, but captured the essence of the collection itself. We built a diverse and international list of talent and collaborators shooting on-location more frequently, using natural light and layering spaces with thoughtful details and propping that hinted at the people and actions which inhabit a space. We also built new stores of content, documenting the design process with care brining our clients closer to the creativity which informs the solution. Our shift in imagery direction resulted in creating iconic, viral collection imagery which inspired younger designers and media.

 3D Visualization

 Photography - Haven Collection